Why I can help
I've had the Rolls Royce and the repossession notice. Both taught me something.
By eight, I lived in an English mansion—Rolls Royces, planes, helicopters, the works. Then my father lost everything, had a breakdown, and left. My mother raised three kids alone. We went from the top 1% to council estates overnight.
That taught me early: circumstances shift fast. What travels with you is how you think, how you adapt, and how you show up when things get difficult.
Since then I've spent twenty years building companies, leading teams, and testing ideas in the real world. Some worked. Some didn't. I've consulted for brands you'd recognise and made expensive mistakes along the way. I've also done hundreds of hours of therapy—which, honestly, helped more than most business books.
I'm not a guru. But I'm not pretending I don't know things either. Twenty years of building gives you pattern recognition that's hard to get any other way. I share what I've learned for people who want the shortcut.
Now, with my first child on the way, I'm thinking hard about what kind of life I want to build—not just for me, but for them. That's part of why this exists. I'm documenting what I'm learning, and you're welcome to come along.