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Homefront·the dispatch — jan 2026·6 min

The identity crisis nobody’s talking about

When you fold the company into your own name, nobody warns you about the mirror problem: who are you when the logo’s gone?

This letter is being restored from the BRND Labs archive — slowly, between feeds. ✺

the dispatch · jan 2026 — Tom ✺
Whenever you're ready. three ways to go deeper

Letters like this, every Sunday.