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Letters & articles

JUN 2026 My AI stack as a team of one (June 2026 edition) 7 min MAY 2026 Paternity leave for the self-employed: a field report 8 min MAY 2026 What I automate, what I never will 6 min APR 2026 The case for staying small on purpose 7 min MAR 2026 Designing a workday around bathtime 5 min FEB 2026 What I learned from going broke (twice) 9 min JAN 2026 The identity crisis nobody’s talking about 6 min APR 2025 Sometimes the Thing You Build Breaks. Build Anyway. 3 min FEB 2025 Tools of the (Ecommerce) Trade 1 min SEP 2024 #039: Why Four Sigmatic is choosing Recart for improved conversions 3 min AUG 2024 40+ words to mute on Twitter / X to make life worth living again 1 min JUL 2024 Ecommerce is freaking hard. Get back to basics with these 10 steps. 7 min MAY 2024 TCM #038: Is launching a profitable DTC brand in 2024 a myth or reality? 6 min MAY 2024 TCM #037: The best copywriting advice I can give you in 127 seconds 3 min APR 2024 TCM 036: How to automate your packaging process with one simple app 3 min APR 2024 TCM 035: Don't shy away from asking for more reviews 6 min APR 2024 034: Ecom software I'm most bullish on in 2024 4 min APR 2024 TCM 033: My Top 5 Sources for Ad Inspiration 4 min MAR 2024 TCM #032: 5-Steps to ad targeting (without being brainwashed by gurus) 4 min MAR 2024 TCM #031: 7-Steps to crafting a cracking presell page 4 min MAR 2024 My Favourite Landing Pages 1 min MAR 2024 TCM #030: A step-by-step guide to starting your first ecommerce business 5 min MAR 2024 TCM #029: Introducing DTC Unscripted + a Comprehensive Guide to Influencer Outreach 6 min SEP 2023 TCM #028: Unlocking the Potential of QR Codes in DTC 3 min 2023 Fear & anxiety: every founder’s uninvited guests 7 min SEP 2023 TCM #027: The Power of Personal Touch – How I Got My First 1000 Customers Without Spending on Ads 6 min SEP 2023 TCM #026: Let Go to Let Grow – The Ecommerce Paradox 4 min AUG 2023 TCM #025: Slow and Steady Wins the Ecommerce Race 3 min AUG 2023 TCM #024: To Customise or Not to Customise? That's the Product Question 4 min JUL 2023 TCM #023: The Art of Quitting – A Paradoxical Path to Success 4 min JUL 2023 TCM #022: Become a Product Launch Maestro in 3 Steps 6 min JUL 2023 TCM #021: 3 ways I'm harnessing the power of ChatGPT 5 min JUL 2023 TCM #020: 3-Steps To Identify Your Ideal Customer Avatar 6 min JUN 2023 TCM #018: 7 Steps To Cooking Up a Compelling Brand Story 4 min JUN 2023 TCM #017: The 4-Step Dance to Your First 1000 True Customers 5 min JUN 2023 TCM #016: Perfection Paralysis – How to Break Free 4 min JUN 2023 TCM #015: A Sneak Peek Into Ecommerce Launch Strategy: From Ground Zero to Hero 4 min 2023 Balancing the 9-to-5 and your ecommerce store 8 min MAY 2023 TCM #014: The Role of Conviction in Ecommerce 4 min MAY 2023 TCM #013: Selling The Outcome 4 min APR 2023 TCM #011: Riding the Revenue Roller Coaster 5 min APR 2023 TCM #010: The Product Survey I Sent To 45,445 Customers 4 min APR 2023 TCM #009: Inside an Oddit Report 3 min APR 2023 TCM #008 - Why Now Is The Time To Build (During a Recession) 4 min MAR 2023 TCM #007: How to Use Facebook Cost Caps: Profitably. 6 min MAR 2023 TCM 006: 7 Proven Ways to Skyrocket Product Reviews 5 min MAR 2023 TCM 005: Two of the most impactful emails I've ever sent. 6 min MAR 2023 TCM 004: The need for specificity 5 min

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