Brands I've built, partnered on, or quietly wound down — the receipts behind the letters. Some are still running. One is deliberately unnamed.
The consultancy — fractional growth for DTC brands.
An automated growth platform for Shopify brands — knows your real P&L, takes plain-English targets, then does the work itself: ads, email, storefront.
Home services, productised. Launching soon.
The old mothership — the blog became this site; the agency became The Headwinds.
120,000+ customers and thousands of five-star reviews. Name withheld on purpose — ironically.
Partner on James May's gin — four Shopify Plus stores, global DTC, all US retail & distribution.
Partnership with Sloane Stephens — clean personal care, stocked at Sephora.
A raw, unedited series documenting a DTC brand built from scratch.
The weekly newsletter — absorbed into The Dispatch. You’re soaking in it.
Growth, DTC and ads for a packaging supplier — pivoted in the pandemic and sold hundreds of thousands of masks.
£45 and a spare bedroom → a 7-figure Shopify store. Hundreds of brands, thousands of SKUs.
Protein bars, done properly — 20g protein, 1g sugar. Think Quest, but British, organic, and allergic to nonsense. No manufacturer this side of the pond could scale with us.
Son of a business owner — top-1% England, right up until we lost everything. Homeless at eight. Selling wasn't a career choice; it was the house rules. You name it, I sold it:
And before the brands got real: turning 747s around at Heathrow T5. ✺