✺ THE DISPATCH — ONE LETTER A WEEK ✺ 10,000+ READERS ✺ 200+ STORES ADVISED ✺ EST. 2014 ✺ NO GURU NONSENSE ✺ NOW WITH 100% MORE BABY
✺ THE DISPATCH — ONE LETTER A WEEK ✺ 10,000+ READERS ✺ 200+ STORES ADVISED ✺ EST. 2014 ✺ NO GURU NONSENSE ✺ NOW WITH 100% MORE BABY
ADVISORY
I take on very little. On purpose.
Two decades of building, breaking and fixing DTC brands taught me one thing about my own time: it goes furthest when it's scarce. These days I write the letters, build the courses, and advise a handful of operators a year.
● What gets a reply
A real brand with real revenue and one specific, gnarly problem — positioning, unit economics, the ads engine, the scale-up wobble. If I can move the needle in a few sessions, I'm interested.
✕ What doesn't
Retainers, fractional roles, and anything that smells like a job. I've done the Head-of-Ecommerce-on-demand thing — it was half my revenue once. It's retired. The courses carry the how-to now.
NEED THE HEAVY LIFTING DONE?
That's The Headwinds.
The agency side of what I used to do solo — growth, ads, email, and storefronts for lean DTC brands, run by a team that does this every day. If you want hands on the wheel rather than a voice in your ear, start there.
Visit The Headwinds ↗
★ 200+ Shopify stores advised since 2019
Think you're the gnarly problem type?
Write to me. One paragraph on the brand, one on the problem, one on what you've already tried. If it's a fit, you'll hear back fast. If it's not, I'll say so — and probably point you at a letter that covers it.
Make your case →